sally updates

What's new in Sally.

Product updates across the platform — projects, CRM, marketing, memory, and agent access.

July 2, 2026

Sally is now a hosted platform

Sally is now offered exclusively as a hosted service: one platform for your brand's projects, CRM, marketing, and memory — operable by the AI agent of your choice over MCP.

  • •Hosted at app.usesally.com with Solo, Team, and Growth plans — priced per brand, not per seat
  • •Every plan includes the full platform: projects, CRM, marketing, memory, opportunities, and Control Center
  • •Connect any MCP-capable agent with an MCP key or OAuth; risky actions stay behind human approval gates
  • •7-day free trial on every plan, no credit card required
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