$ cat terms-of-service.md_

Terms of Service

Last updated: 2 July 2026

These Terms of Service govern your access to and use of the Sally website at usesally.com and the hosted Sally service at app.usesally.com (the “Service”), including related documentation. By using the website or the Service, you agree to these Terms.

1. Provider

Sally is operated by Kraft Fabrik Media Ltd., REG-NR: HE 388979, VAT ID: CY10388979R.

Address:
Kountourioti 6, Coral Elite Residences Building 1
8560 Peyia
Cyprus

Contact: hello@usesally.com

2. The Service

Sally is a hosted software-as-a-service platform for brand operations: projects and tasks, CRM, marketing, operational memory, and programmatic access for scripts and AI agents via API and MCP. The Service is offered exclusively as a hosted service operated by us; it is not offered for self-hosting or distribution. The Service and customer data are hosted on infrastructure in the European Union (see the Privacy Policy for details).

3. Accounts

You must provide accurate registration information and keep your credentials secure. You are responsible for all activity under your account, including activity performed through API keys, MCP keys, and OAuth tokens created under your account. Business use requires that the person accepting these Terms is authorized to bind the business.

4. Subscriptions, trials, and billing

  • The Service is offered in monthly subscription plans (currently Solo, Team, and Growth) with plan-specific brand allowances and optional extra brands. Current prices are shown on the pricing page and exclude VAT.
  • New accounts start with a free trial (currently 7 days). No payment method is required during the trial. If you do not subscribe, the account cannot be used for further work after the trial ends.
  • Payments are processed by Stripe. Your payment is also subject to Stripe’s terms and privacy practices. We do not store full payment card details on our own systems.
  • Subscriptions renew monthly until cancelled. You can cancel at any time from your billing settings; cancellation takes effect at the end of the current billing period. You can reactivate before the period ends. Plan changes take effect as shown at the time of the change.
  • Except where required by mandatory law, fees for periods already started are non-refundable. If you believe a payment was made in error or duplicated, contact us and we will review the matter in good faith.

5. Your content and data

You retain all rights to the content and data you and your team store in the Service (projects, tasks, CRM records, marketing contacts, memory, files, and similar). You grant us the rights needed to host, process, transmit, and display that content solely to provide the Service. You are responsible for having a lawful basis for the personal data you store in the Service — in particular marketing contacts and consent records. Our processing of personal data is described in thePrivacy Policy.

6. AI agents and programmatic access

The Service supports access by scripts and AI agents you connect via API keys, MCP keys, or OAuth. Connected agents act under your account and permissions, and their actions are attributed to you. You are responsible for the agents and tools you connect, for reviewing proposals and approvals the Service presents to you, and for the consequences of actions you approve or configure to run automatically.

7. Acceptable use

You agree not to misuse the website or the Service. In particular, you must not:

  • attempt unauthorized access to the Service, infrastructure, accounts, or related systems
  • interfere with the operation, security, or integrity of the Service
  • use the Service to send unlawful communications, including email without a lawful basis or required consent
  • use the Service in violation of applicable law or third-party rights
  • scrape, overload, probe, or attack the Service in ways that create operational or security risk
  • resell, sublicense, or provide the Service to third parties as your own offering without our written agreement

We may suspend or terminate access for material or repeated violations, where possible with prior notice.

8. Intellectual property

The Service, website, branding, design, documentation, and underlying software remain the intellectual property of Kraft Fabrik Media Ltd. and its licensors, except where third-party rights apply. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription for your internal business purposes.

9. Availability and changes

We work to keep the Service available and performant, but do not guarantee uninterrupted, error-free operation. We may change or improve the Service over time. If we discontinue the Service or materially reduce its core functionality, we will give reasonable prior notice and provide a way to export your data.

10. Disclaimer

To the maximum extent permitted by law, the website and the Service are provided on an “as is”and “as available” basis, without warranties of any kind, whether express or implied, including without limitation warranties of merchantability, fitness for a particular purpose, and non-infringement.

11. Limitation of liability

To the maximum extent permitted by law, Kraft Fabrik Media Ltd. shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for any loss of profits, revenue, goodwill, data, or business opportunity, arising out of or related to your use of the website or the Service.

Nothing in these Terms excludes liability that cannot legally be excluded.

12. Consumer rights

If you are a consumer, mandatory rights under the laws of your country of residence remain unaffected to the extent they cannot be waived.

13. Privacy

Our handling of personal data is described in the Privacy Policy.

14. Changes to these Terms

We may update these Terms from time to time. For material changes affecting active subscriptions we will give reasonable notice. The version published on this page is the current version.

15. Governing law and jurisdiction

These Terms are governed by the laws of Cyprus, unless mandatory consumer protection law provides otherwise. If you are a merchant or business user and applicable law permits it, the courts of Cyprus shall have exclusive jurisdiction.

16. Contact

For questions about these Terms, contact hello@usesally.com.