One brand
Solo
The full platform for a single brand or business.
€250per month
1 brand included
Extra brands: €200 per brand per month
sally pricing
Pay per brand. Not per seat. Not per feature.
Every plan includes the entire platform — projects, CRM, marketing, memory, agent access, and Control Center. The only question is how many brands you run. Every plan starts with a 7-day free trial.
recommended
Most teams
Team
For teams and agencies running several brands side by side.
€500per month
3 brands included
Extra brands: €200 per brand per month
Scale
Growth
For multi-brand operations that need room to grow.
€1,000per month
7 brands included
Extra brands: €200 per brand per month
All prices exclude VAT. 7-day free trial on every plan, no credit card required. Cancel any time from billing.
No feature gates
Every plan gets everything.
There is no feature matrix to decode. Solo, Team, and Growth differ only in how many brands are included.
- ✓Projects, boards, tasks, and custom statuses
- ✓CRM with organizations, people, deals, and follow-ups
- ✓Marketing: contacts, consent, audiences, campaigns, email builder
- ✓Operational memory and opportunity detection
- ✓MCP access for the agent of your choice
- ✓Control Center with approvals, proposals, and blockers
- ✓Timesheets and workspace reporting
- ✓SSO, two-factor and passkeys, audit log, and security policies
Questions
Pricing FAQ
What counts as a brand?
A brand is a separate workspace in Sally with its own projects, CRM, marketing, memory, members, and brand identity. Agencies typically run one brand per client or per business unit.
Do you charge per user?
No. Plans are priced per brand, not per seat. Invite your whole team and your clients without watching a seat counter.
What if I need more brands?
Every plan can add extra brands for €200 per brand per month, and you can change plans at any time from billing.
How does the free trial work?
Every plan starts with a 7-day free trial. No credit card required — sign up, create your first brand, connect your agent, and add payment only when you decide to stay.
Can I control what agents are allowed to do?
Yes. MCP keys can be scoped and revoked, trust policies define which safe actions run automatically, and risky actions like mass sends always require human approval.
Need custom terms or a larger deployment?
Custom plans exist for organizations with special requirements. Write to hello@usesally.com with your setup and we will map the right shape.
Start with your first brand today.
Seven days, full platform, your own agent connected — no card required.