Facts & decisions
What is true about the brand, and what was decided — with the context that made it the right call.
sally memory · a second brain for your brand
A second brain for your brand.
Not notes you write on Sundays. Sally's brand memory fills itself from what your business actually did — finished projects, decisions, shop orders, wins — and links every fact to where it happened. Your agent reads it before it writes a word, so newsletters and campaigns start on-voice and cite real work instead of inventing it.
What memory holds
Not a wiki. A working memory with types and links.
Memory items are typed, verifiable, and linked to real records — so an agent asking “what should I know before touching this?” gets a precise answer, not a document dump.
Lessons & warnings
What went wrong, what worked, and what the next person (or agent) should never repeat.
Constraints & preferences
Budget limits, tone rules, client sensitivities, and the way this brand likes things done.
Brand voice
How the brand actually sounds, so drafts start on-voice instead of generic.
Campaign learnings
Which subject lines, audiences, and angles performed — feeding the next campaign, not a forgotten spreadsheet.
Customer & market context
Durable knowledge about customers, relationships, products, and the market the brand operates in.
Memory intake
Meeting notes in. Structured records out.
The fastest way memory dies is “I'll write that up later.” Intake makes capture a paste, a preview, and a commit.
1. Paste the raw material
A meeting transcript, call notes, or a messy braindump goes into memory intake — by a human in the UI or an agent over MCP.
2. Preview what Sally extracts
Sally proposes structured records: memory items, CRM activities, relationship context, follow-ups, and tasks. Nothing is written yet.
3. Commit what is right
Execute the intake and the records land where they belong — linked to the projects, people, and deals they mention.
Working with Sally
Stop re-explaining your business every Monday.
Every decision, lesson and order captured this month is next month's newsletter, already sourced. Human or agent, nobody starts from a blank page.