Turn your daily work into marketing campaigns.

What happens in your shop and your projects is already the material. Your agent builds the campaign in your brand's look, you decide what goes out, and Sally sends and measures every one.

Ask your agent

Tell your agent what happened today…

ShopifyWaitlistBrand look
Linen restock → campaign
clickedno click in 2 days
Activate “Linen restock”?214 contacts · nothing sent yet
Click a step to open it
Linen shirt restocked
What starts the campaign

Your agent started it over MCP when Shopify showed the restock, for the 214 contacts in the “Linen shirt waitlist” audience.

Back-in-stock email
Which email to send

HALDEN

It’s back, and this time we made more.

You asked us to tell you first, Ada. The linen shirt is back this morning in all five sizes, in Natural and Sage.

Linen shirt · Natural
€89
Shop now

Free returns for 30 days.

Back in stock this morningShopify
You asked us to tell you firstAudience
Five sizes, Natural and SageProduct catalog
Calm, no hypeBrand voice
Wait for a click
What to wait for

Two paths: “event” goes on when it happens, “timeout” when the wait runs out.

Add tag
What happens to the contact

Everyone who clicked carries the tag, so the next linen launch can start with them.

Last-sizes reminder
Which email to send

HALDEN

The last sizes are going.

Hi Ada, M and L went first. S, XL and XXL are still here, and Sage has a few left in every size.

Linen shirt · Sage
€89
Shop now
M and L went firstShopify
Sent to who did not clickCampaign run
Pair it with the trousers
Which email to send

HALDEN

It goes with these.

Ada, you had a look at the linen shirt. The drawstring trousers are cut from the same linen, in the same two colours.

Linen drawstring trousers · Natural
€109
Shop now
Clicked the linen shirtCampaign run
Same linen, same coloursProduct catalog
End
Where this path ends

Both paths end here. Opens, clicks and orders from this campaign keep landing in its report.

Working with Sally

  • Allergika
  • Allpresan
  • Rosaxan
  • SachMed Encasings
  • Avia Pharma
  • Ralf Berg Schmuck
  • Solaris Tea
  • hartmut.io
  • AutomateThis!

The Friday problem

Nobody knows what to write about.

Marketing asks around, waits for replies, and ships something vague. Meanwhile the interesting work — the product that sold out, the migration you finished, the decision that changed the roadmap — sits in an order list or a project board nobody in marketing can see.

What actually happened

One product sold out in four days

…becomes the restock campaign, written from the order data, not from a hunch.

What actually happened

6 finished projects

…become a client update that names what shipped — with a link to each project.

What actually happened

One hard decision in a meeting

…becomes the LinkedIn post people argue with — captured through intake, sourced to the note.

Why it works

Other tools can only rephrase what you type in.

Sally sees the work itself, because the work happens here. Projects, tasks, CRM and shop activity feed a brand memory — a second brain for your brand — that your agent reads before it writes a word. Every claim in a draft links back to the thing that actually happened.

For e-commerce brands

Your evidence is shop activity: orders, products, launches, restocks, best sellers. Connect Shopify or WooCommerce and the evidence flows from day one. Welcome, post-purchase, restock and win-back campaigns are built from what the store actually sold.

Connect your store

For agencies running e-commerce brands

Every brand you manage gets its own second brain, its own senders and its own campaigns, built from that brand's shop and your delivery work. One, three or twenty brands.

Run several brands

How it runs

From what happened to what went out, in three steps.

  1. 1

    Your daily work lives in Sally

    Projects, tasks and your shop. Nobody has to ask what's new anymore.

  2. 2

    Sally knows your brand

    What happened, which products you have, and your brand guidelines.

  3. 3

    Your agent builds the campaign you need right now

    Lead generation, a newsletter, social posts or content for your website. You approve, Sally sends and measures.

Control

Your agent drafts. You decide what sends.

Safe, reversible work runs automatically. Anything outward-bound stops for your approval with the full evidence attached — so letting an agent do the marketing never means losing the plot.

Approval before every send

Mass sends, publishing, customer data and destructive actions each require an explicit human approval — for agents and humans alike.

Sources on every claim

A draft is not a black box. Each statement links to the project, order, decision or note it came from, so you check facts instead of guessing.

Trust policies

Decide per agent which safe actions run automatically — drafts, notes, tasks — and which always wait for review.

Security baseline

SSO, two-factor and passkeys, session and key policies, and an audit log across sensitive actions.

Everything else in Sally

Also built in — because that is where the evidence comes from.

Sally is not a plug-in on top of your tools. The work can live here — projects, hours, customers, orders — which is how the marketing knows what happened. Use as much of it as you like; every plan includes all of it.

Pricing

Every plan includes everything. Pay per brand, not per seat.

Solo
€250per month

1 brand. Everything included — for a single brand or business.

TeamMost chosen
€500per month

3 brands. For teams and agencies running several brands, each with its own second brain and senders.

Growth
€1,000per month

7 brands. For agencies and multi-brand operators at scale. Extra brands €200/month.

Your next campaign is already in your shop.

Start a trial, connect Claude or ChatGPT, and let it build from what your business actually did, with sources you can check. You approve what goes out.

7 days free. No credit card required.